Trinidad Hermida

Niantic, the Pokemon Go Company

[Wednesday June 26]
8:00 a.m. - 9:00 a.m.

Niantic, the Pokemon Go Company

Trinidad Hermida is Niantic’s first Diversity and Inclusion Program Manager. Niantic specializes in augmented reality and is known world over as “the Pokemon Go Company,” for creating the world’s most popular augmented reality game. Niantic, which also brought us Google Earth and Google Maps, is launching the much-anticipated game “Harry Potter: Wizards Unite” later this year. Niantic’s current focus is on inclusion and creating a social community for gamers. After several years working as a product manager with Dell Computers, Trinidad discovered how to embrace both her creative genes and corporate lessons to benefit this generation. Since joining Niantic last December she has brought expertise and passion in championing burgeoning diversity initiatives. She believes that by “setting a standard of incorporating everyone’s genius, we can change the game.” Follow @thisistrini to hear about everything from pop culture to technology and everything in between (music, diversity, fashion, virtual/augmented reality, life, religion/spirituality, and realtionships).

Empire State Development (New York State)
Executive Vice President, Division of Small Business and Technology Development


Pravina, Executive Vice President, Division of Small Business and Technology Development for Empire State Development, has 20+ years of experience in providing strategic advisory services to businesses in the start-up, growth, expansion and maturity phases of development. Prior to joining ESD, Pravina was the Senior Advisor to the Deputy Secretary of the U.S. Department of Commerce, Deputy Associate Administrator of Investment and Innovation at the U.S. Small Business Administration (SBA) and the District Director for SBA’s New York District Office.

Before joining the federal government, Pravina was a Vice President with MTV and BET Networks, an owner and partner of a strategic advisory firm and Business Development Director for Misys PLC, one of the world’s largest banking software companies. She was also an associate at Broadview International, a London investment bank, and worked at AT&T in several finance and management roles, including her last 5 years as the M&A Director for Europe & Asia. Pravina has an MBA in Finance from Seton Hall University and a B.S. in Finance from The Pennsylvania State University.

ESD Division of Small Business & Technology Development

Empire State Development’s (ESD) Division for Small Business and Technology Development has over 30 programs to support entrepreneurs and small business owners. The programs focus on providing support to small businesses in three areas: (1) Access to Capital, (2) Entrepreneurial Development and (3) Commercialization and Technology Assistance. Small businesses with fewer than 100 employees can take advantage of utilizing these programs at any stage of their growth.